18 January 2025
18 January 2025
18 January 2025
15:33:13
15:33:13
15:33:13
A Fresh Squeeze
Ribena
Motion Design, Motion Direction, Brand, Social, Film
Redefining one of the UKs most iconic drinks brands is never an easy task, taking it from its heritage and injecting some of the joy it provides back into the brand. Alongside the team at BBH I helped create a motion style that brought this to life.
‘Chin up’ encourages those around the UK to look on the brighter side of the times when we misstep. The moments we feel most awkward and turning them upside down, and eventually coming together to embrace them.
Utilising the talented illustrator Rob Flowers illustration and animation skills we worked to create a style that appealed to all ages, whilst allowing some of the tongue-in-cheek personality to shine through.
Credits:
Christian Kolodziejski (Design Director)
Sophie Harper (Designer)
Dom&Kieran (Creative Team)
Rob Flowers (Illustrator)
Credits:
Christian Kolodziejski (Design Director)
Sophie Harper (Designer)
Dom&Kieran (Creative Team)
Rob Flowers (Illustrator)
Redefining one of the UKs most iconic drinks brands is never an easy task, taking it from its heritage and injecting some of the joy it provides back into the brand. Alongside the team at BBH I helped create a motion style that brought this to life.
‘Chin up’ encourages those around the UK to look on the brighter side at times when we misstep. The moments we feel most awkward and turning them upside down, and eventually coming together to embrace them.
Utilising the talented illustrator Rob Flowers illustration and animation skills we worked to create a style that appealed to all ages, whilst allowing some of the tongue-in-cheek personality to shine through.