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Samsung wanted to celebrate how much Samsung values each and every customer who buys a new phone from them directly, by offering rewards like free delivery, extended warranties and trade-ins. 

Working with Adam Buckland and Emma Buckley, we created a regimented grid system to house geometric shapes representing each of the different benefits, utilising the existing Samsung colour palette to highlight the benefits.

I was asked to help storyboard the moving digital ads that were bespoke to each benefit, overseeing and directing the motion completed by Teresa Tang.

Credits:
Andy Cooke (Head of Design)
Adam Buckland (Senior Designer)
Emma Buckley (Designer)
Teresa Tang (Motion Designer)