18 January 2025
18 January 2025
18 January 2025
15:33:14
15:33:14
15:33:14
Motion @ BBH
BBH
Motion Direction
I started my journey at BBH as an experience designer but noticed that in-house we were lacking a dedicated motion team. For the next few years I dedicated the majority of my time to making this happen, strengthening the motion offering we had opening up opportunities for myself and the business to offer more to their clients. Motion quickly became a key part of every design task, with the ever-expanding world of social leading the charge.
Our team was integrated in to the wider Design Department where I took it upon myself to start to lead others; leading a course on the basics of After Effects to the wider agency, directly offering my support to any individual that asked, and beginning to ideate what a motion team would need.
Since those days we've grown from just me to a team of 4/5 dedicated motion designers of all levels. Team members have varying strengths in branding, advertising, 3D, constantly developing our skillset to offer more to projects.
Black Sheep Studios are the in-house production studio of BBH, headed up by the Head of Production Stephen Ledger-lomas. They specialise in creating work with the agility of a smaller production studio, offering their services for Film and Music projects while utilising BBH’s own Design offering to cover all bases.
We were approached to refresh their identity focussing upon these three offerings which we turned in to a design system that showed off their adaptable nature. I led the motion-side of the identity creating a looping monogram that showed the companies seamless way of working.
For the brands relaunch an abstract brand film was made followed by a refreshed reel focusing on showing some of their proudest work, both past and present.
Credits:
Andy Cooke (Head of Design)
Miriam Menendez (Design Director)
Isabella Cheung (Senior Designer)