The New King

Burger King spends the majority of it’s marketing budget on one product; The Whopper. But sales figures show that the Chicken Royale is actually the best selling burger at the chain, a product with much less advertising.

The creative team, Jen & Oli, wanted to celebrate this phenomenon with a full takeover; A TV ad starting in the 60s and travelling through the decades showing all-things whopper. I was part of the motion team asked to recreate adverts from each era, taking current day footage where possible or redesigning sections lost to time to be featured throughout the ad.

Alongside the TV ad, a series of print and digital spaces were filled with beautiful shots of the Chicken Royale, including a full metro takeover on Whopper Day highlighting the absurdity of the situation.

Credits:
Felipe Guimaraes (Creative Director)
Jen&Oli (Creative Team)
James Parkinson (Motion Designer)