18 January 2025
18 January 2025
18 January 2025
15:33:14
15:33:14
15:33:14
The Other Side
Coca-Cola x IOC
Motion Design, Social, Event, Pitch
The year of covid forced brands to rethink their activations at key events, none more so than the sponsors of the Olympic Games. We worked on an idea for Coca-Cola that brought the Olympics in Tokyo right to everyone doorsteps, taking some of the biggest influencers at the time and placing them right in the heart of the games.
The Other Side allowed viewers to experience the games from a new angle; featuring the Olympic village, athletes and unique experiences within Tokyo all documented and shown organically through influencers social channels.
I worked with the rest of the team on creating an art direction and motion style focusing on the flame and colours of the games all powered by the Coca-Cola product line.
Credits:
Ross Mawdsley (Design Director)
Andrea Ferrara (Art Director)
Adam Buckland (Senior Designer)
The year of covid forced brands to rethink their activations at key events, none more so than the sponsors of the Olympic Games. We worked on an idea for Coca-Cola that brought the Olympics in Tokyo right to everyone doorsteps, taking some of the biggest influencers at the time and placing them right in the heart of the games.
The Other Side allowed viewers to experience the games from a new angle; featuring the Olympic village, athletes and unique experiences within Tokyo all documented and shown organically through influencers social channels.
I worked with the rest of the team on creating an art direction and motion style focusing on the flame and colours of the games all powered by the Coca-Cola product line.