18 January 2025
18 January 2025
18 January 2025
15:33:14
15:33:14
15:33:14
Womens World Cup 2019
Nike
Motion Direction, Motion Design, Social, Graphic Design
Nike asked us to celebrate the 2019 Women’s World Cup which marked the first time bespoke kits were created for the Women’s teams. A small team made up of BBHers from the Singapore and London offices combined, where I aided the Art Director Ali Freeman to create a direction for the content.
We created 4 bespoke ‘instazines’, allowing social users to get to know their favourite players and what playing for their country means to them.
The design and animation utilised elements from the kits to give each zine a unique look and feel, while the motion took inspiration from the game itself.
The zines were featured on the @nikewomen and @nikefootball instagram accounts and were shared by the athletes themselves.
Credits:
Ali Freeman (Art Director)
Lucas Garrido (Photographer)
Nike asked us to celebrate the 2019 Women’s World Cup which marked the first time bespoke kits were created for the Women’s teams. A small team made up of BBHers from the Singapore and London offices combined, where I aided the Art Director Ali Freeman to create a direction for the content.
We created 4 bespoke ‘instazines’, allowing social users to get to know their favourite players and what playing for their country means to them.
The design and animation utilised elements from the kits to give each zine a unique look and feel, while the motion took inspiration from the game itself.
The zines were featured on the @nikewomen and @nikefootball instagram accounts and were shared by the athletes themselves.